Posted on August 7, 2019
Creation of a Signature Scent
Six years ago, Atelier Cologne creator Sylvie Ganter was introduced with a struggle by her husband along with business partner Christophe Cervasel: to make a signature perfume for Majestic, a five-star hotel based in the heart of Barcelona, in celebration of its 100 year anniversary. She had six years of conceiving, developing, and refining aromas for her customers. But for the construction of the new scent? “I’d no clue where to start,” she recalls. “I’d never done anything like this.”
The first thing was immersing herself in the resort. With her family, she remained at Majestic within a long weekend, soaking up each bit of information, such as the history, the decor, and the overall aesthetic.
And then she adapted it so it may be diffused through air conditioning making it more economical and less concentrated. She adds that the concentration of conventional scents is 18 percent petroleum, except for the hotel, it was diluted to not as than 10 percent. You want something which smells great from the space, not overwhelming like you are swallowing it whenever you enter the hotel. Musc Imperial started at the Majestic in 2015 guests demanded it. And after that a candle.
The hotel requested it is made in an amenities line, ending Bulgaris reign. It’s subliminal, she says. Given that you will find comforts along with a candle in all the rooms, it could make it more official as the odor of the hotel. And if you take home the shower gel, it transfers you back into the place where you’d an excellent time. Which is precisely the entire point of signature scents for hotels: creating an olfactory memory that, when introduced again, can trigger nostalgia. Rachel Herz, psychology professor at Brown University along with Boston College along with author of The Scent of Desire, says the use of a fragrance to accomplish this sense can be traced to late 1990 with the launch of AromaSys, the first company to provide environmental scenting throughout the heating, ventilation, and air conditioning systems in large resorts and resort chains in the major U.S. As technology evolved and more companies started to tap into indoor scenting machinery, the demand for a specific odor increased among hotel properties. Since unlike arbitrary fragrances or candles sold to guests in boutiques, a scent that’s specially designed for a resort is intended into forge an emotional association and, ultimately, drive repeat business. Guests might not pay that much attention to the scent, but they are aware its there when they walk in the lobby, says Herz, who has studied That the psychological association with scent for almost 3 decades.